By chris
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Domestic Violence, the NFL and Marketing to Women

The NFL, Ray Rice and domestic violence have been plastered all over the news this week, after TMZ released a video showing the former Baltimore Ravens running back punching his fiancé in an elevator. The Ravens promptly released Rice, and the NFL followed suit by handing down an indefinite suspension. That sounds like an appropriate [...]

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Beads of Courage: Colorful Hope for Sick Children

I love what Beads of Courage (BOC) does for seriously ill children and their families. They’ve brought beauty, color and creativity into difficult and challenging medical circumstances. Every single bead represents a pivotal step in a child’s treatment journey. As a child collects beads over time, a string of visual hope becomes a colorful lifeline of [...]

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Thursday Night Primetime Trifecta: A Girls’ Night with the Leading Ladies

I am counting down the days for my “Thursday TV Trifecta” (aka: my shows) – Grey’s Anatomy, Scandal and the new How to Get Away with Murder! I had drifted away from Grey’s Anatomy, but my interest was resuscitated when I discovered that Scandal came on right after it. Now, with How to Get Away [...]

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By chris
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Is The Ice Bucket Challenge the Best Social Media Campaign Ever?

If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

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Nordstrom: Empowers-it-Forward with Girls

Nordstrom has announced its first-ever private label give-back brand, Treasure&Bond, which will give 5% of its net profits to nonprofit organizations that are missioned with empowering girls and women. I love seeing such a respected retail brand making such a beautifully bold statement. Better yet, I love how a brand that is recognized for showcasing [...]

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