Marketing to Women on Pinterest
In just three years, Pinterest has encouraged us to become the baking, DIY, wonder women we really are…
Five Tips for College Grads
It is that time of year again! Everyone is giddy because finals are over and graduation is here. The world is yours for the taking….
European Wax Center Markets to Women
What a great day we’ve had. Alexandra Grindstaff and I drove to the Galleria in Cool Springs (Nashville) to check out European Wax Center. This new one-stop destination for hair removal touts “waxing for all” and is opening in Turkey Creek in late June. European Wax Center has called upon FletcherPR’s expertise in marketing to women [...]
Angelina Jolie: She’s So Empowered!
I was never a fan of Angelina Jolie. Until today. By sharing the story of her decision to take control of her health and opt for a double mastectomy, she has done a great service to women. As a woman whose entire career relies on beauty and the vitality of youth, Angelina has proven that she has [...]
When Marketing to Women Doesn’t Make Us Feel Fat
Abercrombie & Fitch CEO, Mike Jeffries, has alienated 66% of his potential female target market, including millions of moms who shop for their kids and teens. The 61-year-old CEO of the popular clothing line says he only wants “thin, beautiful people” shopping at Abercrombie. Say what? Have you checked recent statistics, Mr. Jeffries? According to [...]
