Nordstrom has announced its first-ever private label give-back brand, Treasure&Bond, which will give 5% of its net profits to nonprofit organizations that are missioned with empowering girls and women. I love seeing such a respected retail brand making such a beautifully bold statement. Better yet, I love how a brand that is recognized for showcasing [...]
As a millennial, I have a myriad of opinions and insights on what makes this demographic tick. I’m surrounded by friends and colleagues who are millennials, and I study this demo as a PR professional. The American Marketing Association claims that this 18 to 34-year-old segment is a marketing “sweet spot.” Millennials want to be [...]
Last week, the color red took a hit from a recent study at the University of Rochester. The study claims that women feel threatened by other women who wear red. Adam Pazda, the lead researcher, warned women that if they wanted “to make friends with other gals, don’t wear the color.” I happen to like [...]
Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.
I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline.