I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline.
It’s going to be a stiletto-inspired, action-packed week full of adventure and media relations. So let the catwalk begin!
You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?
The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.
One thing every public relations professional knows is how stressful it all can be. From the events to the deadlines, the stress builds. What we might not know is exactly how stressful public relations is compared to other jobs in the U.S.