Is Red “the New Black”?

Last week, the color red took a hit from a recent study at the University of Rochester. The study claims that women feel threatened by other women who wear red. Adam Pazda, the lead researcher, warned women that if they wanted “to make friends with other gals, don’t wear the color.” I happen to like [...]

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By chris
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FPR’s Abby Christensen Featured on Panel of Online Quiz Experts

Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.

By kfletcher
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Headed to Charlotte, NC to Present at Regional PRSA Conference

I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline.

By kfletcher
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FletcherPR & JTV Roll into Charleston Fashion Week

It’s going to be a stiletto-inspired, action-packed week full of adventure and media relations. So let the catwalk begin!

By chris
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How the Loss of Net Neutrality Could Affect Marketers

You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?

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